Your Marketing Automation Platform Instance Is Running. Your Pipeline Isn't.

We help B2B marketing ops and RevOps teams fix broken automation infrastructure, rebuild campaign architecture, and create systems marketers actually control.

Get a Free Pipeline Audit

If you're a B2B marketing ops or RevOps leader running Eloqua or HubSpot and your MQLs aren't converting, your scoring model hasn't been touched in years, or sales keeps ignoring marketing leads, you're in the right place.

Broken Lead Scoring

Leads are hitting MQL thresholds that don't reflect real buying intent. Sales ignores them.

Campaign Sprawl

The MAP is full of overlapping programs nobody fully understands anymore.

No Lifecycle Strategy

Leads enter the funnel but there's no coherent path from awareness to pipeline.

How We Work

  1. Audit: We assess your current environment, scoring model, campaign logic, funnel conversion, CRM alignment. Then, we show you exactly where pipeline is leaking.

  2. Design: We build the architecture: lifecycle stages, scoring model, nurture programs, campaign structure. Strategy-led, not tool-led.

  3. Execute & Optimize: We implement inside Eloqua or HubSpot and refine based on performance. You get a system that works, not a deck that sits in a folder.

Services

  • Eloqua and HubSpot Marketing Operations Consulting HubSpot setup, portal audits, workflow architecture, and administration

  • Marketing Tech Stack Audit / Integration Review (HubSpot ↔ Salesforce, data sync, field mapping)

  • Attribution Modeling & Reporting Setup

    • Map every touchpoint to revenue so you know exactly which campaigns earn their budget.

  • List Segmentation & Database Health

    • Build multi-touch attribution in HubSpot or Eloqua so marketing can prove pipeline impact to leadership.

  • Lifecycle Stage Framework Design

    • Stop guessing which channels drive pipeline — we configure attribution models that connect campaign activity to closed revenue.

Credentials

Oracle Eloqua, B2B Master

Certificate acknowledging Colby Wolf completed the 2016 B2B Master program at Oracle Marketing Cloud Academy on November 8, 2016, signed by Andrew Conlan.

HubSpot: Marketing Hub

HubSpot Marketing Hub Software Certification certificate awarded to Colby Wolf, valid from October 10, 2025, to November 9, 2026, issued by HubSpot Academy, featuring a logo at the top, and a signature at the bottom.

HubSpot: Inbound

HubSpot Academy inbound certification for Colby Wolf, valid from October 10, 2025, to November 9, 2027, signed by CEO Yamini Rangan.

HubSpot: Sales Hub

HubSpot Sales Hub Software Certified certificate awarded to Colby Wolf, valid from June 17, 2025, to July 17, 2026, with signatures and the HubSpot Academy logo.

GA4

Certification achievement for Colby Wolf indicating successful completion of GA4 course on January 24, 2026.

Google Analytics

Google Analytics certification award congratulating Colby Wolf, issued February 3, 2026, with a QR code in the bottom right corner.

Success Story

Most Eloqua instances send campaigns on a schedule. I built an orchestration that responded to signals when a contact showed buying intent, the system recognized it, matched it against ICP criteria, and triggered the right engagement at the right moment. Pipeline stopped being a volume game and became a precision play.

Not sure where your funnel is breaking? Start with a Marketing Automation Audit — a fixed-scope assessment of your Eloqua or HubSpot environment that shows you exactly what to fix and in what order.

Request your Audit