Marketing Systems Research
Research Example 1
Why Most Marketing Automation Breaks After Year Two
Problem: Automation Becomes Messy
Cause: No lifecycle architecture / governance
Fix: Central lifecycle model + ownership + naming structure
Research Example 2
The 4 Layers of a Reliable B2B Marketing Tech Stack
Layer 1: CRM data structure
Layer 2: Automation platform
Layer 3: Integrations/enrichment
Layer 4: Reporting layer