Paid search is most effective when it’s intentional, measurable, and aligned to business goals. Our Paid Search and SEM services help businesses capture high-intent demand, reach the right audiences, and generate predictable results across Google Ads, Microsoft (Bing) Ads, and LinkedIn.

Paid Search Strategy & Execution (Google & Microsoft Ads)

We build and manage paid search programs that capture high-intent demand and convert efficiently.

• Google Ads and Microsoft (Bing) Ads account setup and management

• Keyword research and intent-based targeting

• Campaign structure, bidding strategy, and budget management

• Ad copy development and testing

• Conversion tracking and performance optimization

Result: Qualified traffic with measurable ROI.

LinkedIn Advertising

We help B2B companies reach decision-makers with targeted, data-driven LinkedIn campaigns.

• LinkedIn Ads strategy and account setup

• Audience targeting by role, company, and industry

• Sponsored content, lead gen forms, and retargeting

• Creative testing and message refinement

• Funnel-stage alignment and performance optimization

Result: High-quality leads from the right accounts.

Audience Targeting & Funnel Alignment

Effective programmatic advertising depends on reaching the right audience at the right time.

• Funnel-based campaign design (awareness, consideration, conversion)

• Retargeting and audience segmentation

• Cross-channel audience coordination

• Budget allocation based on performance and intent

Result: More efficient spend and stronger conversion rates.

Measurement, Attribution & Ongoing Optimization

We ensure performance is tracked accurately and improved continuously.

• Conversion tracking and analytics setup

• Attribution and funnel performance analysis

• Ongoing testing and optimization

• Clear, actionable reporting

Result: Visibility into what’s driving results and where to invest next.